Swimwear

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  • Shine In Pink: A Butterfly Strong Dance Fundraiser presented by Fulbright Dental

    October 12, 2025 | 3:15 PM - 5:15 PM
    Shine Society Fitness & Beach Life Fitness Boutique 312 S Catalina Avenue Redondo Beach, California 90277
    Two classes, packed with purpose & pink power!  Country Line Dance Class 3:30 PM - 4:15 PMBeyonce Who Runs The World Class: 4:30 - 5:15 PMSpace is limited - only 20 spots per class.$50 each • $100 both (Separate registration required)Dress code: pink 💕
    REGISTER FOR CLASSES 
  • Slay In Pink: A Butterfly Strong Evening

    October 21, 2025 | 6 PM
    Slay Steak + Fish House 1141 Manhattan Avenue Manhattan Beach, California
    90266 Fundraising Dinner & Wine Paring by Chef David SlayOnly 55 seats available!A special evening celebrating strength, honoring transformation, and standing together in hope - featuring live auction & exclusive opportunity drawing.
    PURCHASE TICKETS 
  • Picture Perfect Pinktober At Polkadots: Sip, Shop & Strike a Pose!

    October 23, 2025 | 4 - 8 PM
    Polkadots & Moonbeams8367 W. 3rd Street West Hollywood, CA 90048
    Polkadots & Moonbeamsinvites you to celebrate Pinktober with a private shopping event in support of Butterfly Strong Foundation. Guests will enjoy wine from Rivera Vineyards, and a chance to shop curated styles while giving back to a meaningful cause.Sip & Shop exclusive pieces, spend or donate $100 to have a one on one, in store photoshoot with Susan Sheridan, plus Special Giveaways & Pink Surprises!20% of proceeds benefit the Butterfly Strong Foundation. 
    RSVP HERE 
  • Analu Studios Pilates Butterfly Strong Give Back

    October 25 2025 
    Análú Studios 1617 S Pacific Coast Highway, Suite G Redondo Beach, CA 90277
     Analu Pilates Studio in Redondo Beach hosts Butterfly Strong Foundation Day. One hundred percent of the proceeds from five dedicated classes will be donated to the Foundation, with times to be announced. In addition, pink grip socks will be available for purchase, with fifty percent of the proceeds donated. 
    REGISTRATION OPENS SOON 
  • Butterfly Strong: 6th Annual Soho Spooky Sunset Yoga Flow & Costume Contest

    Friday, October 31, 2025 · 5:00 PM (sunset) Check-in at 4:45 PM · 14th Street on the sand, Hermosa Beach
    Join us as we wrap up Breast Cancer Awareness Month on its final day with beautiful pink vibrations under a Pinktober sky.This is SoHo Yoga & Malibu Dana’s 6th Annual Pinktober Event, and for the very first time it will be held on Halloween night with a costume contest.This festive beach yoga class and Halloween costume contest will be led by Natasha, owner of Soho Yoga. Flow with us at sunset, celebrate strength and awareness. Bring a mat, your best Halloween look, and a big heart - prizes await!
    REGISTER HERE 
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  • The Tower of Hope Gala

    The Tower of Hope Gala

    The Tower of Hope Gala: A Legacy of Love We can, we will, we must find a cure in our lifetime Click here for a recap, photos and how to...

    The Tower of Hope Gala

    The Tower of Hope Gala: A Legacy of Love We can, we will, we must find a cure in our lifetime Click here for a recap, photos and how to...

  • Mammogram screening age lowered to 40

    Mammogram screening age lowered to 40

    A national advisory panel significantly lowered the age recommendations for screening mammography on Tuesday, saying that all women should start breast cancer screening at age 40, rather than 50, and...

    Mammogram screening age lowered to 40

    A national advisory panel significantly lowered the age recommendations for screening mammography on Tuesday, saying that all women should start breast cancer screening at age 40, rather than 50, and...

  • Bold Journey Magazine Feature - Meet Dana Richards

    Bold Journey Magazine Feature - Meet Dana Richards

    Part 3 of the Voyage LA series with Bold Journey Magazine  #boldjourneymag.. Together WE CAN create those indelible ripples to generate powerful forces TO CHANGE this world for the better....

    Bold Journey Magazine Feature - Meet Dana Richards

    Part 3 of the Voyage LA series with Bold Journey Magazine  #boldjourneymag.. Together WE CAN create those indelible ripples to generate powerful forces TO CHANGE this world for the better....

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I was just 35 years old when I was diagnosed with breast cancer. This disease took me on a journey to an unspeakably dark place, but I fought my way back to the light. I have been cancer free for 14 years. I wake up every morning incredibly grateful for my life. 

I am now an advocate for early detection. Malibu Dana activewear is committed to donating a portion of the proceeds from every purchase to breast cancer patients in need and to innovative research that will end this disease. 

The butterfly effect says the flap of one butterfly’s delicate wing can cause a hurricane half way around the world. I ask you to join me and flap your wings. Together we can generate powerful forces to change this world for the better.

Live with passion, pursue happiness, and inspire others with the light that shines in each of us! Live butterfly strong!

With gratitude for every breath,

Malibu Dana

Meet Our Butterfly

The WeCare Program

The WeCare Program is a value-added service established by THE Breast Cancer Fundraiser, focused on five categories of care: Beauty, Comfort, Wellness, Journey & Loved Ones. 

Our signature WeCare Packages are a vessel of strength and hope for newly diagnosed patients, full of resources and products to help alleviate the challenges they face on their path to recovery and healing. From a yoga mat and a chemo beanie to comfy socks and a neck pillow, the goal is to make sure that patients know they are not alone.

Request A WeCare Package